Maui Jim

Explore the latest stories from Maui Jim. Inspired by the beauty and culture of Maui, our mission is to spread aloha though vivid color, clarity and detail.

Fashion

Rimless

Rectangular

Classic

Explore the range

Color you can feel

I look where you look but no longer see what you see. A world transformed: more vivid, more clear, more vibrant. Living in radiance, beauty and wonder. A life of endless possibility.

PolarizedPlus2® lens technology

PolarizedPlus2® technology goes beyond shielding your eyes from glare and harmful UV to reveal and enhance the world's true vivid colours in detail.

The Polo Blue Collection

The energy and exhilaration of the ocean inspires invigorating fragrances that celebrate the power and seduction of a casually elegant seaside lifestyle.

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Laulima

Modern reinvention of the iconic Ho’okipa frame design, featuring a rimless square construction with the iconic Slash and rubber temple tips adorned with the Wavy pattern. The Maui Jim script logo is visible on the lens and temples.

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